This edition focuses on the theme of "The Next Level". The exhibition shows the visitor how the potato chain is prepared for the "Next Level", the potato chain of the future. An example is the use of (future) communication capabilities in the potato chain, by making use of social media and advanced technological possibilities. And what are the innovations of the future in the field of services or products? What robots can do and what are the future transport?

Each part of the chain has its own opportunities and threats, which can be found at Potato Europe.

• Techniques and advices for growing the potato
• Growing and storage management: growing the potato, fertilisation, crop protection
• Specific techniques for the production of potatoes: soil preparation and planting, harvesting, handling and store filling, optical sorting.
• Technique for preparing and storing the harvest: techniques for handling, sorting, transport, storage, removing from storage, and warehouse management and ventilation
• Potato processing techniques: preparation and transformation, measurement, regulation and weighing techniques, analyses, packaging techniques, natural and artificial cooling techniques
• Dynamic demonstrations of machines: harvesting and handling
• Management, trades, services: processing, commerce, systems for quality assurance, documentation, certification, agricultural information technology, media and publishing groups
• Agricultural organisations: associations, unions, growers associations
• Science and research: specialists, research institutes, development organisations