Mayor of Emmeloord planted first potato of PotatoEurope. After that AVR, Grimme, Miedema and Wifo Anema took over. Photo material under Photo tab.
This edition focuses on the theme of "The Next Level". The exhibition shows the visitor how the potato chain is prepared for the "Next Level", the potato chain of the future. An example is the use of (future) communication capabilities in the potato chain, by making use of social media and advanced technological possibilities. And what are the innovations of the future in the field of services or products? What robots can do and what are the future transport?
Each part of the chain has its own opportunities and threats, which can be found at Potato Europe.