The mayor of Emmeloord planted the first potato of PotatoEurope. At this point the potato plants are coming above the ground. The trial fields have been planted as well.
This edition focuses on the theme of "The Next Level". The exhibition shows the visitor how the potato chain is prepared for the "Next Level", the potato chain of the future. An example is the use of (future) communication capabilities in the potato chain, by making use of social media and advanced technological possibilities. And what are the innovations of the future in the field of services or products? What robots can do and what are the future transport? How does 3D printing look like? What can you do with it?
Each part of the chain has its own opportunities and challenges, which can be found at Potato Europe.